Kód: 02166578
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced ... celý popis
Angličtina
Nákupem získáte 219 bodů
Anotace knihy
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
Parametry knihy
Zařazení knihy Knihy v angličtině Society & social sciences Sociology & anthropology Sociology
2185 Kč
Angličtina
Osobní odběr Praha, Brno a 47531 dalších
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