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Více informací o knize Mobile and e-Marketing in Professional Basketball

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• Anotace
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Anotace knihy

The Internet and the latest technological innovations such as blogs, social media, podcasts, etc. have recently received a considerable amount of interest in the academic literature. Marketers have recognised the remarkable power of these tools in disseminating messages and establishing close relationships with customers. This work presents a snapshot of the current usage of e-marketing and mobile marketing tools and technologies applied by English and German first-division basketball teams. It further compares the two markets with regards to their size and characteristics. A series of semi-structured interviews with marketing executives or managing directors of first-division basketball clubs from England and Germany has been conducted.

Parametry knihy

Zařazení knihy Knihy v angličtině Lifestyle, sport & leisure Sports & outdoor recreation

• Plný název: Mobile and e-Marketing in Professional Basketball
• Autor: Jannik Horsmann
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 104
• EAN: 9783639104417
• ISBN: 3639104412
• ID: 06819418
• Nakladatelství: VDM Verlag
• Hmotnost: 163 g
• Rozměry: 229 × 152 × 6 mm
• Datum vydání: 06. March 2011

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