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Více informací o knize Mental Frames and Human Decisions

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• Anotace
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Anotace knihy

Human decisions are often far from rational. §Although the normative models of decision are still §valid as research frameworks and performance §standards, research consistently showed that neither §the decision patterns are coherent with the rational§normative model nor the decisions seem consistent §enough for a general theory of decision to be §developed. This thesis is focused on the mental §frames or determinants that produce specific §patterns of decision, discussing three main themes: §(1) risk perception, the psychological dimension of §risk, risk preferences and implications on §decisions; (2) cultural determinants, the influence §of the cultural background in the production of §different decision patterns from equivalent decision §problems, and; (3) cognitive determinants, §fundamental factors which influence on decisions §extends beyond cultural differences. The results §show that risk perception is influenced by the time §length of the foreseeable consequences (stealth §risks were perceived as higher threats than §catastrophic risks), with potential relevance to the §fields of Economics, Management, Marketing and §Behavioural Sciences.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Psychology

• Plný název: Mental Frames and Human Decisions
• Podnázev: Determinants of Stable and Unstable Patterns of Decision
• Autor: Pedro Moreira
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 164
• EAN: 9783836498791
• ISBN: 3836498790
• ID: 06957209
• Nakladatelství: VDM Verlag
• Hmotnost: 249 g
• Rozměry: 229 × 152 × 10 mm
• Datum vydání: 24. April 2009

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