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Anotace knihy

'Bruce I Newman tells us briskly, firmly what our instincts also tell us: we are mass marketing images rather than providing real leadership' - Paul Simon, Former US Senator, Public Policy Institute, Southern Illinois University. "The Mass Marketing of Politics" demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. It points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. "The Mass Marketing of Politics" is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Politics & government Political control & freedoms

• Plný název: Mass Marketing of Politics
• Podnázev: Democracy in an Age of Manufactured Images
• Autor: Bruce I. Newman
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 184
• EAN: 9780761909583
• ISBN: 0761909583
• ID: 04683680
• Nakladatelství: SAGE Publications Inc
• Hmotnost: 370 g
• Rozměry: 228 × 152 × 15 mm
• Datum vydání: 23. August 1999

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