Kód: 06745313
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' ... celý popis
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This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business ethics & social responsibility
838 Kč
Osobní odběr Praha, Brno a 12903 dalších
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