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• Parametry knihy
• Anotace
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Anotace knihy

MarketingBuilder is your time-saving solution for planning and implementing your organization's marketing strategy. This comprehensive workbook is from the JIAN family of best-selling and award-winning business software. It provides complete guidelines, thorough worksheets and a sample marketing plan to help you create a professional marketing and sales plan in minimal time. Step-by-step worksheets cover each part of the marketing plan: market analysis, marketing communications and the sales plan. Expert Insights provide practical business advice from writers and experts in marketing. And the Marketing Manager's Survival Guide supplies the day-to-day tools you need to implement plans and monitor marketing challenges.

Parametry knihy

• Plný název: Marketing Builder Express
• Autor: Jian Tools for Sales Inc, Jian Software, Inc Jian Tools for Sales
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 150
• EAN: 9780538875745
• ISBN: 0538875747
• ID: 11426418
• Nakladatelství: South Western
• Hmotnost: 454 g
• Rozměry: 277 × 217 × 14 mm
• Datum vydání: August 1997

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