Kód: 10042754
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique ... celý popis
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This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes an
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Ownership & organization of enterprises
1761 Kč
Osobní odběr Praha, Brno a 12903 dalších
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