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This work starts with a broad approach to the marketing process. It then examines the characteristics of good and bad management practice and, against this background, addresses the question of how marketing might best contribute ... celý popis
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This work starts with a broad approach to the marketing process. It then examines the characteristics of good and bad management practice and, against this background, addresses the question of how marketing might best contribute to the management of health sector organizations.
Zařazení knihy Knihy v angličtině Medicine Medicine: general issues Health systems & services
1310 Kč
Osobní odběr Praha, Brno a 12903 dalších
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