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Více informací o knize Market Orientation

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• Anotace
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Anotace knihy

Seminar paper from the year 2001 in the subject Business economics - Business Management, Corporate Governance, printed single-sided, grade: 2,0 (B), Otto-von-Guericke-University Magdeburg (Economics), course: Management Theory, 13 entries in the bibliography, language: English, abstract: Very little attention has been given to organizational processes, such as market orientation. That is one reason why hardly anybody can explain the term. Market orientation means the implementation of the marketing concept and represents a long-term advantage. Because a market orientation is not easily engendered, it may be considered an additional and distinct form of sustainable competitive advantage. In this paper the domain of the market orientation construct will be clarified and a working definition provided.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Market Orientation
• Podnázev: The Construct, Research Propositions, and Managerial Implications
• Autor: Sandra Fricke
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 20
• EAN: 9783638847926
• ISBN: 3638847926
• ID: 01604278
• Nakladatelství: Grin Verlag
• Hmotnost: 36 g
• Rozměry: 216 × 140 × 2 mm
• Datum vydání: 09. November 2007

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