Kód: 22017466
Market Entry Strategies
Autor Mario Glowik
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers' valuable feed ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 179
Nakladatelství: De Gruyter, 2020
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Anotace knihy
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers' valuable feedback from successful pr
Parametry knihy
1176 Kč
- Plný název: Market Entry Strategies
- Autor: Mario Glowik
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 179
- EAN: 9783110650679
- ISBN: 3110650673
- ID: 22017466
- Nakladatelství: De Gruyter
- Hmotnost: 462 g
- Rozměry: 214 × 280 × 14 mm
- Datum vydání: 21. September 2020
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