Kód: 02741307
Markenpolitik
Autor Carsten Baumgarth
Grundlagen der Marke
- Jazyk:
Němčina - Vazba: Brožovaná
- Počet stran: 525
Nakladatelství: Springer Gabler, 2014
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Nákupem získáte 111 bodů
Anotace knihy
Grundlagen der Marke
Parametry knihy
Zařazení knihy Knihy v němčině Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen
1112 Kč
- Plný název: Markenpolitik
- Podnázev: Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte. Mit online files/update
- Autor: Carsten Baumgarth
- Jazyk: Němčina
- Vazba: Brožovaná
- Počet stran: 525
- EAN: 9783834944078
- ISBN: 3834944076
- ID: 02741307
- Nakladatelství: Springer Gabler
- Hmotnost: 857 g
- Rozměry: 244 × 170 × 28 mm
- Datum vydání: 07. October 2014
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