Kód: 02037227
The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufac ... celý popis
Angličtina
Nákupem získáte 177 bodů
Anotace knihy
The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management
1774 Kč
Angličtina
Osobní odběr Praha, Brno a 46927 dalších
Copyright ©2008-26 nejlevnejsi-knihy.cz Všechna práva vyhrazenaSoukromíCookies
Vrácení do měsíce
571 999 099 (8-15.30h)Nákupní košík ( prázdný )