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Více informací o knize Managing (e)Business Transformation

• Parametry knihy
• Anotace
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Anotace knihy

"Managing (e)Business Transformation" comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that "e-business" will soon be synonymous with "business." The book takes a strong managerial perspective to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management E-commerce: business aspects

• Plný název: Managing (e)Business Transformation
• Podnázev: A Global Perspective
• Autor: Ali Farhoomand, M. Lynne Markus, Guy G. Gable, Shamza Khan
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 461
• EAN: 9781403936042
• ISBN: 1403936048
• ID: 04776119
• Nakladatelství: Macmillan Education UK
• Hmotnost: 914 g
• Rozměry: 245 × 191 × 23 mm
• Datum vydání: 26. August 2004

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