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Anotace knihy

In today's global business environment, it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures are paramount to business success.

This new edition of the bestselling textbook Managing Cultural Differences guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management.

The digitization of the workplace, the integration of artificial intelligence into workplace cultures, cultural responses to crisis, and the value of diversity and inclusion are just a few examples of contemporary issues discussed in this text. This latest edition also begins with a completely new introductory chapter, which provides an overview and connects the themes between chapters for an integrated understanding of the topic. With a wealth of new examples, case studies, and online materials, this textbook is required course reading for undergraduates, postgraduates, and MBA students alike, as well as being a vital tool for anybody selling, purchasing, traveling, or working internationally.

Parametry knihy

• Plný název: Managing Cultural Differences
• Podnázev: Global Leadership Skills and Knowledge for the 21st Century
• Autor: Neil Remington Abramson, Robert T. Moran, Anthony Chan, Sabongui Marie-Marguerite
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 500
• EAN: 9781032267906
• ID: 43369438
• Nakladatelství: Taylor & Francis Ltd
• Hmotnost: 994 g
• Rozměry: 246 × 174 mm
• Datum vydání: 29. September 2023

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