Mohlo by se vám také líbit

Více informací o knize Management and Creativity

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 175 bodů

Anotace knihy

This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Management and Creativity
• Podnázev: From Creative Industries to Creative Management
• Autor: Chris Bilton
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 216
• EAN: 9781405119955
• ISBN: 1405119950
• ID: 04954517
• Nakladatelství: John Wiley and Sons Ltd
• Hmotnost: 580 g
• Rozměry: 256 × 185 × 18 mm
• Datum vydání: 21. August 2006

Oblíbené z jiného soudku

---

---

---