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Více informací o knize Major differences along the supply chain between B2B and B2C marketing with regard to Fast-Moving-Consumer-Goods (FMCG)

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Anotace knihy

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, 6 +2 online entries in the bibliography, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Major differences along the supply chain between B2B and B2C marketing with regard to Fast-Moving-Consumer-Goods (FMCG)
• Autor: Sebastian Meyer
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 40
• EAN: 9783638770293
• ISBN: 363877029X
• ID: 01600143
• Nakladatelství: Grin Publishing
• Hmotnost: 86 g
• Rozměry: 254 × 178 × 2 mm
• Datum vydání: 06. September 2007

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