Kód: 10911762
Captures the essence of the most important contributions made in the field of consumer behavior over the past several decades. This book reproduces the seminal works of the legends in the field, which are supplemented by interview ... celý popis
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Captures the essence of the most important contributions made in the field of consumer behavior over the past several decades. This book reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
19377 Kč
Osobní odběr Praha, Brno a 12903 dalších
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