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Více informací o knize Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People

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Anotace knihy

The proven leadership philosophies behind Starbucks incredible brand loyalty §Joseph Michelli, author of the blockbuster The Starbucks Experience , explains the leadership principles that drove the iconic coffee company s resurgence from serious setbacks during the global recession one of the few true turnaround stories of this time.§Michelli establishes five simple principles that Starbucks applied to build long-term global sustainability Savor and Elevate, Love to Be Loved, Reach for Common Ground, Mobilize the Connection, Cherish and Challenge Your Legacy which can be used in any company, in any industry.§Joseph Michelli is the bestselling author of The Starbucks Experience , The New Gold Standard , Prescription for Excellence , and The Zappos Experience .§

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People
• Autor: Joseph Michelli
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 304
• EAN: 9780071801256
• ISBN: 0071801251
• ID: 01321237
• Nakladatelství: McGraw-Hill Education - Europe
• Hmotnost: 474 g
• Rozměry: 212 × 151 × 25 mm
• Datum vydání: 03. September 2013

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