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Anotace knihy

This book highlights lateral management as the answer to the strategic opportunities and challenges posed by digital transformation. Digitalization is now changing the economy and society as dramatically as the dawn of electrification a century ago. Production methods, products, sales structures, marketing, and even markets themselves are set to change in the digital era. In addition to introducing readers to the concept of lateral management, and detailing the structure and functioning of 'lateral companies', the authors show how leadership and cooperation norms carried over from the 20th century need to be adapted for the digital era. They demonstrate the opportunities that digitalization offers companies, employees and managers in terms of enhancing their freedom, individuality, job diversity, and creative and innovative power. The authors also provide a unique management instrument, the 'Lateral Culture Index®', which measures the hierarchies of leadership; provide new benchmarks; and identify seven essential factors for lateral companies. Readers will learn how to implement lateral management in their companies and be familiarized with the instruments that can help them do so.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Lateral Management
• Podnázev: A New Approach to Strategic Transformation in the Digital Era
• Autor: Roland Geschwill, Martina Nieswandt
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 192
• EAN: 9783030464950
• ID: 28322322
• Nakladatelství: Springer Nature Switzerland AG
• Hmotnost: 494 g
• Rozměry: 235 × 155 × 14 mm
• Datum vydání: 02. June 2020

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