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Anotace knihy

The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.

Parametry knihy

Zařazení knihy Knihy v angličtině Technology, engineering, agriculture Industrial chemistry & manufacturing technologies Industrial chemistry

• Plný název: Label Writing and Planning
• Podnázev: A Guide to Good Customer Communication
• Autor: Tony Holkham
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 220
• EAN: 9781461285236
• ISBN: 1461285232
• ID: 02179825
• Nakladatelství: Springer-Verlag New York Inc.
• Hmotnost: 367 g
• Rozměry: 235 × 155 × 13 mm
• Datum vydání: 17. September 2011

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