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Anotace knihy

A lively history of one of America's oldest publishing houses, published in conjunction with Wiley's bicentennial Founded in New York City when Thomas Jefferson was president, Wiley has been a significant player in the publishing industry for two centuries. Now, on the occasion of Wiley's bicentennial, a distinguished team of authors brings Wiley's rich history to life, showing how the company has reacted to trends within the publishing industry as well as to larger economic, social, and cultural forces. Knowledge for Generations sheds light on the long-term strengths and weaknesses of Wiley's business, illuminates the continuities and changes over time, and shows how family ownership has influenced the company's strategies, values, and corporate culture. Drawing on unrestricted access to company archives and interviews with key executives, the authors capture a story of sustained business success, intriguing personalities, and dramatic changes in the industry. Illustrated throughout with illuminating photographs and graphics, Knowledge for Generations is a must-read for anyone interested in the history of publishing.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Finance & accounting

• Plný název: Knowledge for Generations
• Podnázev: Wiley and the Global Publishing Industry, 1807 - 2007
• Autor: Robert E. Wright, Timothy C. Jacobson, George David Smith
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 568
• EAN: 9780471757214
• ISBN: 0471757217
• ID: 04893822
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 2486 g
• Rozměry: 279 × 242 × 38 mm
• Datum vydání: 01. February 2008

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