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Anotace knihy

Key Strategy Tools empowers managers with 88 strategic tools to help build sustainable competitive advantage and ensure long-term success for your business.

Within the structure of a straight forward strategy process, the Strategy Pyramid, the book gives you classic strategy models such as Porter''s Five Forces or Kim and Mauborgnes Blue Ocean Strategy, as well as broader strategic techniques like rating your competitive position or making strategic investment decisions.

This edition introduces you to recent leading strategic thinking such as Markidess Fast Second, McGraths Discovery-driven Growth, Blank and Riess Lean Start-ups and Martins Integrative Thinking.

The book describes each tool succinctly and guides you on how and when to apply them and when to be wary.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Economics

• Plný název: Key Strategy Tools
• Autor: VAUGHAN EVANS
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 416
• EAN: 9781292328331
• ISBN: 1292328339
• ID: 28285721
• Nakladatelství: PEARSON Education Limited
• Hmotnost: 634 g
• Rozměry: 159 × 233 × 29 mm
• Datum vydání: 19. August 2020

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