Mohlo by se vám také líbit

Informovat o naskladnění knihy

Více informací o knize Key Marketing Skills

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 181 bodů

Anotace knihy

Praise and Reviews "This really makes marketing happen - congratulations!" - Professor Malcolm McDonald "All marketing lecturers find your book most useful - it is replacing Kotler on both the strategic and tactical parts of our courses." -Mats Engstrom, IHM Business School, Sweden Not just another 'introduction to marketing', Key Marketing Skills is a practical, actionable guide that shows how to apply marketing strategies in a real-world context. Taking you step by step through the entire marketing planning process, Peter Cheverton shows you how to: conduct a market audit build your marketing strategy prepare a robust marketing plan develop a unique value proposition build alignment throughout the supply chain implement your plan through the marketing mix Extensively revised and updated, this new edition has also been expanded to include a wealth of brand new international case studies and planning models. Together with sections on vital issues such as brand management, how to brief an agency and how to conduct a self-assessment health check of your current level of marketing excellence, this book will provide all the necessary tools and guidance to make marketing happen. The free CD ROM contains the INSIGHT Directional Policy Matrix (DPM), the INSIGHT Activity Cycle, and the INSIGHT Marketing Planning template.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Key Marketing Skills
• Podnázev: Strategies, Tools and Techniques for Marketing Success
• Autor: Peter Cheverton
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 400
• EAN: 9780749442989
• ISBN: 0749442980
• ID: 04675191
• Nakladatelství: Kogan Page Ltd
• Hmotnost: 784 g
• Rozměry: 246 × 190 × 22 mm
• Datum vydání: 03. October 2004

Oblíbené z jiného soudku

---

---

---