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Více informací o knize Introduction to Sport Marketing

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Anotace knihy

Aimed at students with little or no prior knowledge of marketing, this is an engaging introduction to key concepts and best practice in sport marketing. It outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, to planning and implementation. Now in a fully revised and updated new edition, the book has expanded coverage of new media and social marketing, services and relationship marketing, and issues such as social responsibility and sustainability. Including more international cases and examples, every chapter offers useful features to help the reader to engage with fundamental principles and applied practice.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Introduction to Sport Marketing
• Autor: Aaron C.T. Smith
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 324
• EAN: 9781138022966
• ISBN: 1138022969
• ID: 06400648
• Nakladatelství: Taylor & Francis Ltd
• Hmotnost: 600 g
• Rozměry: 247 × 175 × 16 mm
• Datum vydání: 06. January 2015

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