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Více informací o knize Introduction to E-Commerce

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• Anotace
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Anotace knihy

This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture. The key technology involved including e-commerce support, payment, and security is introduced. This book highlights the practical application of the applied psychology of e-commerce in business activities and expounds the system structure, transaction mode, and decision-making strategy paradigm of e-commerce with typical examples. This book helps readers to understand the basic concepts, the latest knowledge and the way of e-commerce development. This book elaborates the theory, specific tools, methods, and practical experience, which can be used as a textbook or professional book for e-commerce courses and also a reference book for interested readers.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management E-commerce: business aspects

• Plný název: Introduction to E-Commerce
• Autor: Zheng Qin, Guolong Wang, Wanqiu Deng, Yanli Hao
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 714
• EAN: 9789819777921
• ID: 50546717
• Nakladatelství: Springer, Berlin
• Hmotnost: 1095 g
• Rozměry: 38 × 155 × 235 mm
• Rok vydání: 2026

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