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Více informací o knize Internationalization, Technology and Services

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• Anotace
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Anotace knihy

This work examines the way in which the increasing internationalization of services, including the operation of multinationals in this sector, interacts with the process of innovation in services. The book challenges the theoretical traditions that have developed around the analysis of service innovation and internationalization, and argues for a new research agenda. The contributors address many of the most pertinent issues and adopt a variety of theoretical and empirical approaches to enrich the debates.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management International business

• Plný název: Internationalization, Technology and Services
• Autor: Marcela Miozzo, Ian Miles
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 288
• EAN: 9781843760535
• ID: 04855128
• Nakladatelství: Edward Elgar Publishing Ltd
• Hmotnost: 603 g
• Rozměry: 234 × 156 × 27 mm
• Datum vydání: 26. February 2003

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