Kód: 04855128
This work examines the way in which the increasing internationalization of services, including the operation of multinationals in this sector, interacts with the process of innovation in services. The book challenges the theoretic ... celý popis
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This work examines the way in which the increasing internationalization of services, including the operation of multinationals in this sector, interacts with the process of innovation in services. The book challenges the theoretical traditions that have developed around the analysis of service innovation and internationalization, and argues for a new research agenda. The contributors address many of the most pertinent issues and adopt a variety of theoretical and empirical approaches to enrich the debates.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management International business
3453 Kč
Osobní odběr Praha, Brno a 12903 dalších
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