Kód: 04597866

Internationalisation

Name: Internationalisation
Brand: Palgrave Macmillan
SKU: 04597866
Price: 4115.00 CZK
Availability: InStock
Author: David Wilson
ISBN: 9780333699430

Autor David Wilson, Graham Hooley, Ray Loveridge

Jazyk: Angličtina
Vazba: Pevná
Počet stran: 279
Nakladatelství: Palgrave Macmillan, 1998
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This fourth volume in the "Academy of International Business Series" examines three main areas of internationalization: the internationalization process; competitive advantage in an international context; and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new milennium.