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Anotace knihy

"International Operations Management: Lessons in Global Business" uses a fascinating selection of case studies researched during the 'International Operations Management Project', sponsored by the European Commission, to produce a valuable view of businesses in Western and Eastern traditions. Ranging from China Post and Flextronics International (Singapore) to Electrolux, Ford, and GlaxoSmithKline, the studies link conceptual and practical approaches in five areas: international operations management strategy, sourcing and manufacturing, new product development, logistics, and networked organisations. Throughout, the authors compare the Western and Eastern approaches to business, and introduce theory to clarify the comparison and the real consequences of internationalisation. With its balance of theoretical and applied content, this volume, created from an exciting collaboration between universities and schools of management in Europe and China, serves as both a primary and supplementary source for higher level students and educators, and as a worthwhile read for interested practitioners.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: International Operations Management
• Autor: Alberto F De Toni
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 288
• EAN: 9781409403296
• ISBN: 1409403297
• ID: 01296117
• Nakladatelství: Taylor & Francis Ltd
• Hmotnost: 774 g
• Rozměry: 179 × 247 × 24 mm
• Datum vydání: 28. December 2011

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