Mohlo by se vám také líbit

Více informací o knize International Marketing of Higher Education

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 331 bodů

Anotace knihy

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Education Organization & management of education

• Plný název: International Marketing of Higher Education
• Autor: Terry Wu, Vik Naidoo
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 262
• EAN: 9781137542908
• ISBN: 113754290X
• ID: 02972072
• Nakladatelství: Palgrave Macmillan
• Hmotnost: 502 g
• Rozměry: 161 × 219 × 22 mm
• Datum vydání: 16. September 2016

Oblíbené z jiného soudku

---

---

---