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Více informací o knize Intercultural Influences in a Strategic Communication Process

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Anotace knihy

Integrated Communication is partly present in South Africa, whereas in Europe and the United States many Integrated Communication Models have been implemented. With a fast-growing economy and upcoming events such as the 2010 Soccer World Cup, there couldn t be a better time for South Africa to implement efficient communication models in companies. This would help to achieve a better flow of communication and a greater understanding of the relevant markets. This book deals with intercultural values in the advertising industry of South Africa, specifically in the Western Cape. In addition, a strategic communication process in a South African advertising agency and a South African company are examined against the integrated communication model by the European expert. The central questions ask: Are there differences in the case study to the communication model by Bruhn? What are they and why are there these differences?

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Economics International economics

• Plný název: Intercultural Influences in a Strategic Communication Process
• Podnázev: A strategic communication process between an advertising agency and a company in South Africa according to a European Communication Model
• Autor: Johanna Schober
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 132
• EAN: 9783639237412
• ISBN: 3639237412
• ID: 06831430
• Nakladatelství: VDM Verlag
• Hmotnost: 204 g
• Rozměry: 229 × 152 × 8 mm
• Datum vydání: 21. March 2010

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