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Anotace knihy

This superb volume explains the importance of the application of innovation throughout the lifecycle of a product or service, from initial development to end of line customer delivery. Using extensive worldwide studies of blockbuster products and successful business models, this volume provides an easy-to-implement four-step process for achieving success with a new product. "Intelligent Innovation" also presents current strategies and tools to make efficient and integrated decisions, manage finite resources, turn limitations and set-backs into opportunities, evaluate risks, and create a productive and innovative working environment. It also includes more than 50 case studies of businesses that have made innovation the key to their growth.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Intelligent Innovation
• Podnázev: Steps to Achieving a Competitive Edge
• Autor: John A. Cogliandro
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 232
• EAN: 9781932159615
• ID: 05032127
• Nakladatelství: J Ross Publishing
• Hmotnost: 454 g
• Rozměry: 229 × 152 × 18 mm
• Datum vydání: 28. February 2007

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