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Anotace knihy

Intellectual Property Rights Management explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. In particular, this book provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them. By doing so, the authors offer further insights as to the use of IP and IP management practices across firms. By looking at empirical data covering the population of firms, the findings not only pertain to large organization but also reflect the practices and operations that reside in SMEs. This volume also utilizes labor market and firm data to determine whether there is a definitive relationship between IP and economic performance on the firm level.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Intellectual Property Rights Management
• Podnázev: Rookies, Dealers and Strategists
• Autor: Toke Reichstein, Karin Beukal, Lars Alkaersig
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 208
• EAN: 9781137469526
• ISBN: 1137469528
• ID: 04772278
• Nakladatelství: PALGRAVE MACMILLAN
• Hmotnost: 454 g
• Rozměry: 222 × 141 × 17 mm
• Datum vydání: 12. November 2014

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