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Anotace knihy

Inside the Tornado teaches a startling lesson. As markets change, the very skills that youa ve just perfected become your biggest liabilities, and if you cana t put them aside to acquire new ones youa re in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market--leading firms to illuminate every dimension of managing a market--focused business strategy. All industries which rely on technology -- not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry -- must learn to thrive Inside the Tornado.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Inside the Tornado
• Podnázev: Marketing strategies from Silicon Valley's cutting edge
• Autor: Geoffrey A. Moore
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 262
• EAN: 9781900961585
• ISBN: 190096158X
• ID: 05021380
• Nakladatelství: John Wiley and Sons Ltd
• Hmotnost: 416 g
• Rozměry: 229 × 153 × 15 mm
• Datum vydání: 01. January 1998

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