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Více informací o knize Innovations in Social Marketing and Public Health Communication

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Anotace knihy

This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual's risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.

Parametry knihy

Zařazení knihy Knihy v angličtině Medicine Medicine: general issues Public health & preventive medicine

• Plný název: Innovations in Social Marketing and Public Health Communication
• Podnázev: Improving the Quality of Life for Individuals and Communities
• Autor: Walter Wymer
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 389
• EAN: 9783319198682
• ISBN: 3319198688
• ID: 09296375
• Nakladatelství: Springer International Publishing AG
• Hmotnost: 744 g
• Rozměry: 166 × 248 × 2 mm
• Datum vydání: 07. October 2015

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