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Více informací o knize Innovation Management and Corporate Social Responsibility

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Anotace knihy

This book provides readers with in-depth insights into Corporate Social Responsibility (CSR) and sustainability strategies, as well as their impacts on product and process innovation, business models and social innovation around the globe. It explains how resource issues, climate change, the impacts of pollution and economic activities, and emerging social challenges inevitably lead to changes in the business environment, cost structure and competitive advantage. Further, it highlights how these changes influence the process of innovation, and how companies can gain an edge by integrating stakeholder groups in their innovation process, and by considering sustainability and the needs of society at large. The book reflects the immense strides made in recent years in the discussion about the relationship between business and society, and demonstrates the increasing impact on innovation management.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Innovation Management and Corporate Social Responsibility
• Podnázev: Social Responsibility as Competitive Advantage
• Autor: Reinhard Altenburger
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 364
• EAN: 9783319936284
• ISBN: 331993628X
• ID: 19424232
• Nakladatelství: Springer International Publishing AG
• Hmotnost: 746 g
• Rozměry: 165 × 241 × 27 mm
• Datum vydání: 11. October 2018

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