Kód: 33076586
Influencers' impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of resear ... celý popis
Angličtina
Nákupem získáte 484 bodů
Anotace knihy
Influencers' impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.
Parametry knihy
4835 Kč
Angličtina
Osobní odběr Praha, Brno a 46611 dalších
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