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Anotace knihy

Images of Strategy develops an innovative and multi--faceted approach to strategic management which will enable students to use and develop interesting and wide--ranging applications alongside some of the latest ideas and analysis. * An innovative and multi--functional approach to strategic management. * Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management * Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in todaya s world. * Includes case examples to illustrate the chapters. * Provides further reading sections and student questions * Written by a team of top management scholars with many years of successful MBA teaching experience. Further lecturer resources and links, including case analyses and Power Point slides, are available at www.blackwellpublishing.com/cummings

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business strategy

• Plný název: Images of Strategy
• Autor: Cummings, Angwin, Bilton
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 464
• EAN: 9780631226109
• ISBN: 0631226109
• ID: 04899316
• Nakladatelství: John Wiley and Sons Ltd
• Hmotnost: 748 g
• Rozměry: 243 × 171 × 25 mm
• Datum vydání: 09. May 2003

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