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Anotace knihy

Humanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human-computer interaction, interpersonal experience, cognitive reasoning, and interactive communication.

Bringing together insights from digital experience design, cognitive ergonomics, and consumer psychology, the author addresses the growing need for human-centered digital design in modern marketing systems. It analyzes how technologies-including artificial intelligence-shape consumer behavior across virtual and cyber-physical environments.

This book presents contemporary perspectives on collective engagement in virtual business settings and demonstrates how firms can improve digital and platform-based marketing performance. Structured into two thematic parts and five chapters, each chapter includes real-world case studies, introductory overviews, and concluding summaries to support learning and practical application.

Designed for academics, researchers, and marketing practitioners, Humanizing Digital Experience offers a rigorous yet accessible framework for understanding the convergence of technology, psychology, and marketing in today's digital economy.

Parametry knihy

• Plný název: Humanizing Digital Experience
• Podnázev: Converging Cognitive Ergonomics and Technology in Modern Marketing
• Autor: Rajagopal
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 238
• EAN: 9781606496794
• ISBN: 1606496794
• ID: 52390097
• Nakladatelství: Business Expert Press
• Hmotnost: 325 g
• Rozměry: 229 × 152 × 13 mm
• Datum vydání: 15. May 2026

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