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Více informací o knize How social media has impacted global ethical consumerism

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Anotace knihy

In 2011 the UK ethical consumerism market was worth over Pds. 50 billion. As an ethical consumer and a social media fanatic, I found social media increasingly feeding my purchasing behaviour, thus wanted to investigate this relationship. Numerous academics such as Rest (1979), Jones (1991), Tallontire, et al (2001), Bray, et al (2011) have all viewed ethical consumerism as quite a simple process. In this book I will redesign this process, investigating what role, if any do the likes of YouTube, Facebook and Online Blogs etc have in the ethical consumerism process, does government censorship, gender or national culture influence this process and ultimately how are purchasing decisions impacted.

Parametry knihy

• Plný název: How social media has impacted global ethical consumerism
• Podnázev: A comparative study of cultural differences
• Autor: Waqas Hussain
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 124
• EAN: 9783330000919
• ID: 15467349
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 203 g
• Rozměry: 220 × 150 × 7 mm
• Rok vydání: 2016

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