Kód: 04145292
A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relati ... celý popis
Nákupem získáte 158 bodů
A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
1575 Kč
Osobní odběr Praha, Brno a 12903 dalších
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