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Více informací o knize Holiday attachment - The construct, measure, and its relation with customer loyalty

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• Anotace
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Anotace knihy

Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows:a)Conceptualization, development, and validation of a scale to measure holiday attachment.b)Examination of holiday attachment as an antecedent of tourist loyalty.c)Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty.KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.

Parametry knihy

Zařazení knihy Knihy v angličtině Lifestyle, sport & leisure Travel & holiday Travel maps & atlases

• Plný název: Holiday attachment - The construct, measure, and its relation with customer loyalty
• Autor: Babu George
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 96
• EAN: 9783656127062
• ISBN: 3656127069
• ID: 01673709
• Nakladatelství: Grin Verlag
• Hmotnost: 136 g
• Rozměry: 210 × 148 × 6 mm
• Rok vydání: 2012

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