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Více informací o knize HIV/AIDS Communication Models in Nigerian Newspapers

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• Anotace
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Nákupem získáte 236 bodů

Anotace knihy

The current overriding thought in HIV/AIDS communication in developing countries foreground the need for a shift from the cognitive model which emphasizes the decision-making of the individual to the activity model which emphasizes the context of the individual. However, there is a gap in HIV/AIDS communication literature in the absence of a systematic survey of the attention paid HIV/AIDS cognitive and activity information in the mass media of developing countries. The emphasis has been on analysis of incidences, focus and nature of HIV/AIDS information. This book has gone beyond the traditional mono-analysis of media coverage of HIV/AIDS information to systematically compare the attention paid the two HIV/AIDS communication models (cognitive and activity) in the mass media of a developing country. Generally, the analysis should expand the scope of knowledge available on HIV/AIDS communication and should offer a better understanding by HIV/AIDS communication programmers, scholars, policy makers, and mass media practitioners.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Media studies

• Plný název: HIV/AIDS Communication Models in Nigerian Newspapers
• Podnázev: A Comparative Analysis
• Autor: Onjefu Okidu
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 236
• EAN: 9783639374216
• ISBN: 3639374215
• ID: 06844076
• Nakladatelství: VDM Verlag
• Hmotnost: 349 g
• Rozměry: 229 × 152 × 14 mm
• Datum vydání: 19. August 2011

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