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Více informací o knize Health Communication - From Theory to Practice, Second Edition

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• Anotace
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Anotace knihy

Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on:§Health equity§Urban health§New media§Emergency and risk communication§Strategic partnerships in health communication§Policy communication and public advocacy§Cultural competence§Health literacy§The evaluation of health communication interventions

Parametry knihy

Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Plný název: Health Communication - From Theory to Practice, Second Edition
• Autor: Renata Schiavo
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 656
• EAN: 9781118122198
• ISBN: 1118122194
• ID: 01994868
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 1048 g
• Rozměry: 178 × 232 × 33 mm
• Datum vydání: 24. December 2013

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