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Více informací o knize Harvard Business Review on Increasing Customer Loyalty

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Anotace knihy

How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Harvard Business Review on Increasing Customer Loyalty
• Autor: Harvard Business Review
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 240
• EAN: 9781422162521
• ISBN: 1422162524
• ID: 04361063
• Nakladatelství: Harvard Business Review Press
• Hmotnost: 230 g
• Rozměry: 210 × 143 × 16 mm
• Datum vydání: 12. April 2011

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