Kód: 06693980
Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. This work surveys this area in the context of an overall framework that explain ... celý popis
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Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. This work surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management
3119 Kč
Osobní odběr Praha, Brno a 12903 dalších
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