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Anotace knihy

This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Social issues & processes

• Plný název: Handbook of Developments in Consumer Behaviour
• Autor: Victoria Wells
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 624
• EAN: 9781781953327
• ISBN: 1781953325
• ID: 02339451
• Nakladatelství: Edward Elgar
• Hmotnost: 1061 g
• Rozměry: 234 × 156 × 50 mm
• Datum vydání: 31. December 2013

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