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Více informací o knize Green Marketing in India, ospects and sustainability with particular reference to Kolkata city

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 139 bodů

Anotace knihy

This study researches the scope for GREEN Marketing and GREEN Products in India, with special reference to Kolkata City, - what do consumers think about climatic changes? Do these climatic changes concern them and are they making any efforts to minimize environmental impact? And most importantly - are they conscious of purchasing eco-friendly products?The study also try to explore the buying perspective of respondents with respect to green products available at the market and also how green marketing is useful in generating awareness among consumers and what needs to be improved.

Parametry knihy

• Plný název: Green Marketing in India, ospects and sustainability with particular reference to Kolkata city
• Autor: Roy Hindol
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 252
• EAN: 9783954891603
• ID: 02112517
• Nakladatelství: Anchor Academic Publishing
• Rok vydání: 2013

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