Kód: 05024485
Global Diversity
Autor Ernest Gundling, Anita Zanchettin
Managing global business requires that leaders and managers fully understand the differences that exist within countries as well as between then. To succeed in China, knowledge of the local culture is essential. But what culture? ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 344
Nakladatelství: John Murray Press, 2006
- Více informací o knize
671 Kč
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Anotace knihy
Managing global business requires that leaders and managers fully understand the differences that exist within countries as well as between then. To succeed in China, knowledge of the local culture is essential. But what culture? The most successful business strategies rely on embracing the diversity in local customers, employees and suppliers.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management International business
671 Kč
- Plný název: Global Diversity
- Podnázev: Winning Customers and Engaging Employees within World Markets
- Autor: Ernest Gundling, Anita Zanchettin
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 344
- EAN: 9781904838265
- ISBN: 190483826X
- ID: 05024485
- Nakladatelství: John Murray Press
- Hmotnost: 554 g
- Rozměry: 228 × 154 × 20 mm
- Datum vydání: 16. September 2006
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