Kód: 10022480
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective ... celý popis
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The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
5931 Kč
Osobní odběr Praha, Brno a 12903 dalších
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