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Anotace knihy

A Functional Analysis of Political Television Advertisements is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads from foreign countries. It examines trends in political advertising content over time, contrasts different kinds of spots-primary versus general, incumbents versus challengers-and discusses the development of political ads over time.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Politics & government Political structure & processes

• Plný název: Functional Analysis of Political Television Advertisements
• Autor: William L. Benoit
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 284
• EAN: 9781498525350
• ISBN: 1498525350
• ID: 09368293
• Nakladatelství: Lexington Books
• Hmotnost: 362 g
• Rozměry: 229 × 151 × 21 mm
• Datum vydání: 16. October 2015

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